Privacy Policy

This Privacy Policy describes how PFB collects, uses and protects the personal data of users who visit and purchase on pfbshop.com, in compliance with the General Data Protection Regulation (GDPR — Regulation EU 2016/679).

1. Data controller

Brand: PFB — Performance. Function. Balance.
Email: contact@pfbshop.com

2. Personal data we collect

We may collect the following types of personal data:

Identification data: name, surname, email address, phone number.
Shipping and billing data: postal address, country, postal code.
Order data: purchase history, products purchased, transaction amounts.
Payment data: processed directly by Shopify Payments and our payment partners — we do NOT store credit card numbers.
Technical data: IP address, browser type, device type, pages visited, time spent on the site.
Communication data: messages you send to us via email or contact forms.

3. Purposes of data processing

We process your personal data for the following purposes:

Process and fulfill your orders (shipping, billing, returns).
Communicate with you about your order, products and customer service.
Send you marketing communications, only if you have given explicit consent.
Improve our website, products and services through analytics.
Comply with legal and tax obligations.
Prevent fraud and secure transactions.

4. Legal basis

We process your personal data based on:

Contractual necessity — to fulfill purchase orders.
Your consent — for marketing communications.
Legitimate interest — to improve our services and prevent fraud.
Legal obligation — to comply with tax and consumer regulations.

5. Data sharing

We may share your personal data with the following categories of recipients:

Shopify Inc. — the platform that hosts our online store and processes orders.
Shipping and logistics partners in Spain and Europe, to deliver your orders.
Payment processors (Shopify Payments, Stripe, PayPal) — to process your payments securely.
Email marketing tools — if you have subscribed to our newsletter.
Tax and legal authorities — when required by law.

We never sell your personal data to third parties.

6. Your rights under GDPR

As an EU resident, you have the following rights:

Right of access — to obtain a copy of your data.
Right to rectification — to correct inaccurate data.
Right to erasure ("right to be forgotten") — to request deletion of your data.
Right to restriction of processing.
Right to data portability.
Right to object to data processing.
Right to withdraw consent at any time.
Right to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at contact@pfbshop.com.

7. Data retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, in accordance with applicable legal obligations (typically 5-7 years for tax-related data).

8. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure or destruction. All transactions are encrypted via SSL.

9. International data transfers

Some of our service providers (such as Shopify) may process data outside the European Economic Area. In such cases, we ensure appropriate safeguards are in place to protect your data in accordance with GDPR.

10. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with the date of the last update.

11. Contact

For any privacy-related question or to exercise your rights, contact us at contact@pfbshop.com.

Last updated: May 2026

SHOPPING CART

title